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Zoomlion "2 + 2 + 4" show the effectiveness of the strategy
發(fā)布者:admin  發(fā)布時間:2016-4-6 16:52:33  點擊:4649

   The evening of March 30, Zoomlion Company Limited release performance report for the year ended December 31, 2015 of. Report data show that during the reporting period, the company achieved operating income of about 20.753 billion yuan, net profit attributable to shareholders of about 083 million yuan. At the same time, the Board recommended to shareholders for every 10 shares were distributed 1.50 yuan.

  "Zoomlion continue to promote the transformation and upgrading and improving management, implementing quality control business firm, operational risks, old and new kinetic energy conversion, through the hard but exciting year." Zoomlion chairman Zhan in the 2015 Annual Report indicates speech.

  During the reporting period, Zoomlion construction machinery sector continues to Charge In addition, to accelerate the environmental industry, agricultural machinery, financial sector restructuring and upgrading, it has been transformed into mechanical engineering, environmental industry, agricultural machinery and financial services sector in one of the four equipment manufacturing enterprises. According to the report data show that in 2015, business income accounted for in the environmental industry, agricultural machinery as the representative of the relevant emerging sector has reached about 40%.

  2015, Zoomlion continued to promote the integration of manufacturing and the Internet. By accelerating integration of the two companies to promote business model change, to foster a competitive advantage of the new power, the initial realization of the "manufacturing + services," the change from "Made." Zoomlion important first step in the new business model transformation - Online Zoomlion mall in September 2015 open for business, and get a good sales performance, is gradually achieve "on the Internet, the data in the cloud market in the Pocket "business model transformation.

  The year, Zoomlion to maintain the vitality of innovation, invention patents obtained 758, ranking first in the industry to advance to the national quarterfinals; China's patent Excellence Award three, was awarded the "national IPR demonstration enterprises". Lead, participate in a number of international standards for the drafting and revision of the right to speak to international standards is growing.

  2015, Zoomlion global market continues to open up, speed up the "going out." On the one hand, under the guidance of the State "along the way" strategy, Zoomlion active in its layout along the production base and trading platform; the establishment of the industrial park in white, a subsidiary of Thailand, Pakistan and other subsidiaries, and "along the way" along production focus countries can cooperate. On the other hand, Zoomlion comprehensively promote the Pan-Pacific, Africa, Central Asia, Middle East, South Asia, the focus of a national focus of a policy area, a zone differentiated marketing strategy of a policy to meet the different market personalization, localization needs .

  In continuing to promote external strategic restructuring, the company focus on internal management of change, risk control, cost efficiency, team building, brand management, continuous efforts to achieve stable operation to enhance quality.

  Looking to 2016, Zoomlion will continue to focus on "2 + 4 + 2 strategy", continue to promote the transformation and upgrading and manage change, optimize business ideas in the face of adversity, firm management quality, development of energy savings.

  Chairman of Zoomlion Zhan new think, "Zoomlion will seize the new round of strategic opportunities, a continued focus on product 4.0, promote 'artisan spirit', deepen market system changes, new business models to accelerate the fall, followed by ' along the way 'to speed up the' going out 'pace, open production cooperation in the new space and the development of enterprises by the' quantity 'to' quality 'of the transformation. "successful transition Zoomlion will be able to create a new realm of business, integration into the global industry ecology, create a global high-end equipment manufacturing enterprises.

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